AIU Online's Bachelor of Business Administration in Marketing provides an outstanding foundation for students wishing to advance their current careers in marketing or start entirely new ones. The program, which can be completed quickly, combines a core education in business with liberal arts studies and then focuses attention on specific aspects related to various careers in the field of...

This concentration will help you develop insights into an organization's marketing effort by learning not only the traditional disciplines of alternate marketing channels, sales management, advertising and research, but also emerging marketing approaches related to consumer motivation, global customer management, customer relationship management, and marketing on the Internet.