MBA Marketing Fundamentals
MBA Marketing Fundamentals is the third eight-week online program and the capstone course to the MBA Master Certificate in Business Marketing track. This program is designed to give professionals a complete overview of all aspects of marketing including the strategic role of marketing in guiding organizational decisions, reviewing the individual elements of marketing communications and how to market your product or service to businesses both domestically and internationally.
During this eight-week certificate program, students will spend two weeks with experts in each of the following business fields: • Marketing Strategy • Marketing Promotions • Business-to-Business Marketing • International MarketingRequirements
High School - High school diploma or equivalency
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Tulane University Program
In today’s competitive marketplace, you need to keep your business skills sharp, your credentials current and your career moving in the right direction. That’s why it’s more important than ever to invest in your career with comprehensive training from Tulane’s Freeman School of Business. Through professor-led streaming video lectures covering the most critical MBA subject areas, you can earn your master certificate in business management or marketing — completely online and when it’s convenient for you.
With each 8-week program you will acquire essential skills you can apply to your current career or business, 4 CEUs and a University-issued certificate serving as an important credential. With the option of taking individual certificate courses or achieving a master certificate, students are able to adjust their course-load to fit their busy schedules. Students who successfully complete all three programs in a track will receive their Master Certificate in Business/Management, Master Certificate in Business/Marketing or Master Certificate in Business/HR Management. Earning a master certificate demonstrates your solid understanding of core MBA skills with a special emphasis in management and marketing - the key skills employers look for when making advancement decisions.Tulane University's Freeman School of Business, established in 1914, has become one of the nation's premier business schools, world renowned for developing passionate leaders. Both Tulane University and the Freeman School of Business have consistently ranked in U.S. News & World Report's Top 50. Master certificate students learn directly from the same top business professors who teach at Tulane University's Freeman School of Business and other prestigious institutions using the latest online learning technology. Students also have the opportunity to network with professionals from across the country and around the world.Accreditation
Tulane University is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools (1866 Southern Lane, Decatur, Georgia 30033-4097; Telephone number 404-679-4501) to award bachelor's, master's and doctoral degrees. Tulane's Freeman School of Business is accredited by the AACSB International (Association to Advance Collegiate Schools of Business), the premier accrediting body for business schools.