This concentration provides students with advanced knowledge and skill in international management, human resource management, and knowledge management. The focus is on aligning contemporary management practices with strategic direction. Students focus on emerging trends in the international business arena, techniques for attracting and retaining effective human resources, and integrating...

This concentration will help you develop insights into an organization's marketing effort by learning not only the traditional disciplines of alternate marketing channels, sales management, advertising and research, but also emerging marketing approaches related to consumer motivation, global customer management, customer relationship management, and marketing on the Internet.